{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many high-end brands drive direct exposure with social media sites advertising, star collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't altered a lot in decades; it does not have TikTok, and does not provide celebs cost-free bag